Privacy policy

Outline

  • Overview of processing
  • Relevant legal bases
  • Safety measures
  • Transfer of personal data
  • International Dating Transfers
  • General information on data storage and deletion
  • Performance of tasks in accordance with the statutes or rules of procedure
  • Business services
  • Provision of the online offer and web hosting
  • Use of cookies
  • Blogs and publication media
  • Contact and request management
  • Sweepstakes and Contests
  • Web analysis, monitoring and optimization
  • Affiliate-Programme und Affiliate-Links
  • Presence in social networks (social media)
  • Plug-ins and embedded functions and content
  • Processing of data in the context of employment relationships

Overview of processing

The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects.

Types of data processed

  • File dating.
  • Employment data.
  • Payment.
  • The contact date.
  • Content Data.
  • Contract.
  • Usage.
  • Meta, communication and procedural data.
  • Log.
  • Member Data.

Categories of data subjects

  • Service recipients and clients.
  • Employees.
  • Interesting.
  • Communication.
  • User.
  • Competition and competition participants.
  • Members.
  • Business and contractual partners.

Purposes of processing

  • Provision of contractual services and fulfilment of contractual obligations.
  • Communication.
  • Security Measures.
  • Range measurement.
  • Office and organizational procedures.
  • Affiliate Tracking.
  • Organisational and administrative procedures.
  • Conducting sweepstakes and competitions.
  • Feedback.
  • User-related information profiles.
  • Provision of our online offer and user-friendliness.
  • Establishment and implementation of employment relationships.
  • Information technology infrastructure.
  • Public relations.
  • Business processes and business procedures.

Relevant legal bases

Relevant legal bases under the Swiss Data Protection Act: If you are located in Switzerland, we process your data on the basis of the Federal Act on Data Protection (or "Swiss FADP" for short). Unlike the GDPR, for example, the Swiss FADP does not provide that a legal basis for the processing of personal data must be stated and that the processing of personal data is carried out in good faith, is lawful and proportionate (Art. 6 paras. 1 and 2 of the Swiss FADP). In addition, personal data is only procured by us for a specific purpose that is recognisable to the data subject and is only processed in a way that is compatible with this purpose (Art. 6 para. 3 of the Swiss FADP).

Safety measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, availability and separation. We have also put in place procedures to ensure that the rights of data subjects are exercised, that data is deleted and that data is compromised. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and processes in accordance with the principle of data protection, through technical design and through data protection-friendly default settings.

Transfer of personal data

As part of our processing of personal data, it may be transmitted to or disclosed to other bodies, companies, legally independent organisational units or persons. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International Dating Transfers

Disclosure of personal data abroad: In accordance with the Swiss FADP, we only disclose personal data abroad if adequate protection of the data subjects is guaranteed (Art. 16 Swiss FADP). If the Federal Council has not determined adequate protection (list: https://www.bj.admin.ch/bj/de/home/staat/datenschutz/internationales/anerkennung-staaten.html), we will take alternative security measures. These may include international contracts, specific safeguards, data protection clauses in contracts, standard data protection clauses approved by the Swiss Federal Data Protection and Information Commissioner (FDPIC), or corporate data protection rules pre-approved by the FDPIC or a competent data protection authority in another country.

According to Art. 16 of the Swiss FADP, exceptions for the disclosure of data abroad may be allowed if certain conditions are met, including consent of the data subject, execution of the contract, public interest, protection of life or physical integrity, data made public or data from a register provided for by law. These announcements are always made in accordance with the legal requirements.

General information on data storage and deletion

We delete personal data that we process in accordance with the law, as soon as the underlying consents are withdrawn or there are no other legal grounds for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this regulation exist if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be retained for commercial or tax reasons, or the storage of which is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.

Our Privacy Notice contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there is more information about the retention period or deletion periods of a date, the longest period is always decisive.

If a time limit does not expressly begin on a specific date and is at least one year, it shall automatically start at the end of the calendar year in which the event triggering the time limit occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the deadline is the time when the termination or other termination of the legal relationship takes effect.

We process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, exclusively for the reasons that justify its storage.

Further information on processing processes, procedures and services:

  • Retention and deletion of data: The following general periods apply to retention and archiving under Swiss law:
  • 10 years - retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organisational documents (Art. 958f of the Swiss Code of Obligations (CO)).
  • 10 years - Data necessary to consider potential claims for damages or similar contractual claims and rights, as well as to deal with related requests, based on previous business experience and standard industry practices, will be retained for the period of the statutory limitation period of ten years, unless a shorter period of five years is relevant, which is relevant in certain cases (Art. 127, 130 CO). At the end of five years, the claims for rent, lease and capital interest as well as other periodic services, from the delivery of foodstuffs, for food and for host debts, as well as from handicraft work, retail sale of goods, medical errands, professional work of lawyers, legal agents, procurators and notaries and from the employment relationship of employees expire (Art. 128 CO).

Performance of tasks in accordance with the statutes or rules of procedure

We process the data of our members, supporters, interested parties, business partners or other persons (collectively "data subjects") if we have a membership or other business relationship with them and perform our tasks and are recipients of services and benefits. In addition, we process the data of data subjects on the basis of our legitimate interests, e.g. when it comes to administrative tasks or public relations.

The data processed in this context, the type, scope and purpose and the necessity of its processing are determined by the underlying membership or contractual relationship, which also results in the necessity of any data information (in addition, we refer to required data).

We delete data that is no longer necessary for the performance of our statutory and business purposes. This is determined according to the respective tasks and contractual relationships. We retain the data for as long as it may be relevant for the purpose of conducting business and for any warranty or liability obligations based on our legitimate interest in regulating them. The necessity of retaining the data is regularly reviewed; in all other respects, the statutory retention obligations apply.

  • Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category). Member data (e.g. personal data such as name, age, gender, contact details (e-mail address, telephone number), membership number, information about membership fees, participation in events, etc.).
  • Data subjects: Members.
  • Purposes of processing: Communication. Organisational and administrative procedures.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Membership Agreement (Articles of Association) (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners"), in the context of contractual and comparable legal relationships as well as related measures and with regard to communication with the contractual partners (or pre-contractually), for example to answer inquiries.

We use this data to fulfil our contractual obligations. These include, in particular, the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other service disruptions. In addition, we use the data to protect our rights and for the purpose of the administrative tasks associated with these obligations as well as the company organization. In addition, we process the data on the basis of our legitimate interests both in proper and business management and in security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. for the involvement of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations. The contractual partners are informed about other forms of processing, such as for marketing purposes, within the framework of this data protection declaration.

We inform the contractual partners of which data is required for the aforementioned purposes before or as part of the data collection, e.g. in online forms, by means of special marking (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after the expiry of statutory warranty and comparable obligations, i.e. generally after four years, unless the data is stored in a customer account, e.g. as long as it must be retained for legal reasons of archiving (e.g. for tax purposes, usually ten years). We delete data that has been disclosed to us by the contractual partner in the context of an order in accordance with the specifications and in principle after the end of the order.

  • Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contact details (e.g. postal and email addresses or telephone numbers); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: recipients and clients; Interested parties. Business and contractual partners.
  • Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; Security measures; Communication; Office and organizational procedures; Organisational and administrative procedures. Business processes and business procedures.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
  • Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Online shop, order forms, e-commerce and delivery: We process our customers' data in order to enable them to select, purchase or order the selected products, goods and related services, as well as to pay for them and deliver them. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the order or comparable purchase process and includes the information required for delivery, provision and invoicing, as well as contact information in order to be able to consult with us if necessary; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Provision of the online offer and web hosting

We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.

  • Types of Data Processed: Usage Data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved). Log data (e.g. log files regarding logins or the retrieval of data or access times.).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security Measures.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The server log files can include the address and name of the websites and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the load on the servers and their stability; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further retention is necessary for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

Use of cookies

Cookies are small text files or other memory notes that store information on end devices and read them out of them. For example, to store the log-in status in a user account, the contents of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used in relation to various concerns, such as for the purposes of the functionality, security and convenience of online offers as well as the creation of analyses of visitor flows.

Notes on consent: We use cookies in accordance with the legal regulations. Therefore, we obtain prior consent from users, unless it is not required by law. In particular, permission is not necessary if the storage and reading of information, including cookies, is absolutely necessary in order to provide users with a telemedia service (i.e. our online offer) that they expressly request. The revocable consent will be clearly communicated to you and will contain the information on the respective use of cookies.

Information on data protection legal bases: The data protection basis on which we process users' personal data using cookies depends on whether we ask them for consent. If the users accept, the legal basis for the use of their data is the declared consent. Otherwise, the data used with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and the improvement of its usability) or, if this is done in the context of the fulfilment of our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. We will explain the purposes for which we use cookies in the course of this privacy policy or as part of our consent and processing processes.

Storage period: With regard to the storage period, a distinction is made between the following types of cookies:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
  • Persistent cookies: Persistent cookies remain stored even after the device is closed. For example, the log-in status can be saved and preferred content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. as part of obtaining consent), they should assume that they are permanent and that they can be stored for up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also declare an objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.

  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

  • Processing of cookie data on the basis of consent: We use a consent management solution in which the consent of the user is obtained for the use of cookies or for the procedures and providers specified in the consent management solution. This procedure serves to obtain, record, manage and revoke consent, in particular with regard to the use of cookies and similar technologies used to store, read and process information on users' end devices. As part of this process, users' consents are obtained for the use of cookies and the related processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option of managing and withdrawing their consents. The declarations of consent are stored in order to avoid a new query and to be able to provide proof of consent in accordance with the legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or his device. Unless specific information is available on the providers of consent management services, the following general information applies: The duration of the storage of consent is up to two years. This involves the creation of a pseudonymous user identifier that is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers), as well as information about the browser, the system and the device used; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter referred to as "publication medium"). Readers' data will only be processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection notice.

  • Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial news and posts, and information about them, such as authorship or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness; Security Measures. Organisational and administrative procedures.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Comments and posts: If users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests. This is done for our safety in case someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

    Furthermore, we reserve the right to process the information of the users for the purpose of spam detection on the basis of our legitimate interests.

    On the same legal basis, we reserve the right to store the IP addresses of users for the duration of surveys and to use cookies to avoid multiple votes.

    The personal information provided in the context of the comments and contributions, any contact and website information as well as the content information will be permanently stored by us until the user objects; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Contact and request management

When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the enquiring persons will be processed insofar as this is necessary to answer the contact requests and any requested measures.

  • Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial news and posts, and information about them, such as authorship or time of creation); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Communication partners.
  • Purposes of processing: communication; organisational and administrative procedures; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

  • Contact form: If you contact us via our contact form, by e-mail or other means of communication, we process the personal data transmitted to us in order to answer and process the respective request. This usually includes details such as name, contact information and, where applicable, other information that is shared with us and is necessary for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Sweepstakes and Contests

We process personal data of participants in competitions and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, implementation and processing of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. the security of the competition or the protection of our interests from misuse by possible Collection of IP addresses when submitting competition entries).

If contributions by the participants are published in the context of the competitions (e.g. as part of a vote or presentation of the competition entries or the winners or the reporting on the competition), we would like to point out that the names of the participants may also be published in this context. Participants can object to this at any time.

If the competition takes place within an online platform or social network (e.g. Facebook or Instagram, hereinafter referred to as the "Online Platform"), the terms of use and data protection of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants in the context of the competition and that inquiries regarding the competition must be addressed to us.

The data of the participants will be deleted as soon as the competition or the competition has ended and the data is no longer required to inform the winners or because queries about the competition are no longer to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. Data of the winners may be retained for a longer period of time, e.g. in order to be able to answer questions about the prizes or to be able to fulfil the prize performance; in this case, the retention period depends on the type of prize and is up to three years, e.g. in the case of goods or services, in order to be able to process warranty cases, for example. In addition, the data of the participants may be stored for a longer period of time, e.g. in the form of reporting on the competition in online and offline media.

If data was also collected for other purposes in the context of the competition, its processing and retention period are based on the data protection information for this use (e.g. in the case of a registration for the newsletter as part of a competition).

  • Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers). Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation).
  • Data subjects: Competition and competition participants.
  • Purposes of processing: Conducting sweepstakes and competitions.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
  • Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Web analysis, monitoring and optimization

Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offer and can include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of the reach analysis, we can, for example, see at what time our online offer or its functions or content are used most often, or invite them to reuse. It is also possible for us to understand which areas need optimization.

In addition to web analysis, we may also use test procedures to test and optimize different versions of our online offer or its components.

Unless otherwise stated below, profiles, i.e. data combined into a usage process, may be created for these purposes and information may be stored in a browser or in an end device and then read. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on times of use. If users have consented to the collection of their location data vis-à-vis us or the providers of the services we use, the processing of location data is also possible.

In addition, the IP addresses of the users are stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, in the context of web analysis, A/B testing and optimization, no clear data of the users (such as e-mail addresses or names) is stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles). Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion". Storing cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Google Analytics: We use Google Analytics to measure and analyze the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a terminal device in order to identify which content users have accessed within one or more usage processes, which search terms they have used, accessed again or interacted with our online offering. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offer and technical aspects of their devices and browsers. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the city's inferred latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). In the case of EU data traffic, the IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. They are not logged, are not accessible and are not used for other purposes. When Google Analytics collects metrics, all IP queries are performed on EU-based servers before traffic is routed to Analytics servers for processing; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/; Basis for third-country transfers: adequacy decision (Ireland); Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and data processed).

Affiliate-Programme und Affiliate-Links

In our online offer, we embed so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the Affiliate Links or subsequently take advantage of the Offers, we may receive a commission or other benefits from these third parties (collectively, "Commission").

In order to be able to track whether users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other actions (e.g. purchases) serves the sole purpose of commission settlement and will be cancelled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned assignment of the Affiliate Links, the Affiliate Links may be supplemented with certain values that are part of the Link or may otherwise be stored, e.g. in a cookie. The values may include, in particular, the source website (referrer), the time, an online identifier of the operators of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, the users' data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of data processed: contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features). Metalogical, communication and procedural data (e.g. IP addresses, times, identification numbers, persons involved).
  • Data subjects: Interested parties. Users (e.g., website visitors, users of online services).
  • Purposes of Processing: Affiliate Tracking.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the area of the European Union. This can result in risks for users, for example, because it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on the user behavior and the resulting interests of the users. The latter may in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. Therefore, cookies are usually stored on the users' computers, in which the user's usage behaviour and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if they are members of the respective platforms and logged in there).

For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the privacy policies and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. If you still need help, you can contact us.

  • Types of data processed: contact details (e.g. postal and email addresses or telephone numbers); Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation). Usage data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: communication; Feedback (e.g. collecting feedback via online form). Public relations.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion".
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Plug-ins and embedded functions and content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). This can be, for example, graphics, videos or city maps (hereinafter referred to uniformly as "content").

The integration always requires that the third-party providers of this content process the IP address of the users, as they would not be able to send the content to their browser without an IP address. The IP address is therefore required for the display of these contents or functions. We make every effort to use only content whose respective providers use the IP address only for the delivery of the content. Third-party service providers may also use pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information, such as visitor traffic to the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information on the browser and operating system, referring websites, the time of visit and other information on the use of our online offer, but may also be combined with such information from other sources.

Information on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, the user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

  • Types of Data Processed: Usage Data (e.g., page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and features); Metalogical, communication and procedural data (e.g. IP addresses, time details, identification numbers, persons involved); Inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact details (e.g. postal and email addresses or telephone numbers). Content data (e.g., textual or pictorial messages and posts, and information about them, such as authorship or time of creation).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness.
  • Retention and deletion: Deletion as specified in the section "General information on data storage and deletion". Storing cookies for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users' devices for a period of two years).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Google Fonts (obtained from Google Server): Acquisition of fonts (and symbols) for the purpose of a technically safe, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform display and consideration of possible licensing restrictions. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the United States - When visiting our online offer, the users' browsers send HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user-agent that describes the browser and operating system versions of the website visitors, and the referral URL (i.e., the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user-agent, and referral URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user-agent has to customize the font that is generated for the respective browser type. The user-agent is logged primarily for debugging and is used to generate aggregated usage statistics that are used to measure the popularity of font families. These aggregated usage statistics are published on the Google Fonts Analytics page. Finally, the referral URL is logged so that the data can be used for production maintenance and an aggregated report on the top integrations can be generated based on the number of font requests. Google says it does not use any of the information collected by Google Fonts to profile end users or serve targeted ads; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Basis for third-country transfers: adequacy decision (Ireland). Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
  • YouTube videos: video content; Service Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy:https://policies.google.com/privacy; Basis for third-country transfers: adequacy decision (Ireland). Opt-out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://myadcenter.google.com/personalizationoff.

Processing of data in the context of employment relationships

In the context of employment relationships, personal data is processed with the aim of effectively establishing, implementing and terminating such relationships. This data processing supports various operational and administrative functions required for the management of employee relations.

Data processing includes various aspects, ranging from the initiation of contracts to the termination of the contract. This includes the organization and administration of daily working hours, the management of access rights and authorizations, as well as the handling of personnel development measures and employee appraisals. Processing is also used for accounting and managing payroll payments, which are critical aspects of contract execution.

In addition, the data processing takes into account the legitimate interests of the responsible employer, such as ensuring safety in the workplace or recording performance data for the evaluation and optimisation of operational processes. Furthermore, data processing includes the disclosure of employee data in the context of external communication and publication processes, where this is necessary for operational or legal purposes.

The processing of this data is always carried out in compliance with the applicable legal framework, - This text area must be activated with a premium license. - Premium text premium text premium text premium text premium text premium text premium

  • Types of data processed: Employee data (information about employees and other persons in a - This text area must be activated with a premium license. - PremiumText PremiumText PremiumText ).
  • Data subjects: Employees (e.g. employees, applicants, temporary employees and others - This text area must be activated with a premium license. - premiumtext premiumtext premiumtext ).
  • Purposes of processing: Establishment and implementation of employment relationships (Processing of employee data in the context of the establishment and implementation - This text area must be activated with a premium license - premiumtext premiumtext premiumtext ). Business processes and business procedures.
  • Legal basis: Performance of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR). Processing of special categories of personal data relating to healthcare, occupation and social security (Art. 9 para. 2 lit. h) GDPR).

Further information on processing processes, procedures and services:

  • Deletion of employee data: Employee data in Switzerland is deleted when it is no longer necessary for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or due to the interests of the employer. The following retention and archiving obligations are observed:
    • 10 years - retention period for books and records, annual financial statements, inventories, annual reports, opening balance sheets, accounting documents and invoices as well as all necessary work instructions and other organisational documents (Art. 958f of the Swiss Code of Obligations (CO)).
    • 10 years - Data necessary for the consideration of potential claims for damages or similar contractual claims and rights, as well as for the processing of related requests, based on past business experience and common industry practices, will be retained for the statutory limitation period of ten years, unless a shorter period of five years is applicable, which is relevant in certain cases (Art. 127, 130 CO). Claims expire after five years for rents, lease and capital interest payments as well as other periodic services, for the supply of foodstuffs, for catering and restaurant debts as well as from craft services, retail sales of goods, medical care, professional work of lawyers, legal agents, lawyers and notaries and from the employment relationship of employees (Art. 128 CO).